Arthur Oskar Stampfli (AOS for short) is a small independent watchmaker located in the picturesque location of Cressier (in the district of Neuchâtel) Switzerland. Roland Stampfli established the company in 2010 as a tribute to his father. Within only four years he has produced a beautiful range of handcrafted timepieces designed for the discerning collector. A few months ago I wrote an in depth article for Luxurious Magazine featuring his wonderful ‘Wheels of Time’. This creation has a bespoke case measuring 68mm x 26.8mm and looks unlike anything I have ever seen before. It also is constructed from aluminum and weighs a mere 68 grams.
My primary contact with Arthur Oskar Stampfli has been with development and marketing manager Jonathan Kopp. Like most boutique watch brands their advertising budget is very limited, which means they have to be creative. To raise their profile Jonathan has adopted a proactive approach on social media outlets like Facebook, Twitter and Pinterest. Ultimately this strategy seems to be working and the company seems to be gaining a solid reputation within the watch industry.
This week Arthur Oskar Stampfli unveiled a range of new timepieces at Baselworld including the wonderful Elements collection. Dimensionally the watches measure 47mm x 12mm, which should make a bold statement without being too imposing. I would also imagine timepieces of this size will predominantly appeal to masculine buyers. Although I haven’t worn any of the watches personally I suspect they would sit comfortably on the wrist. Primarily this is down to the ergonomic case design and choice of aluminium in production. Even though these watches aren’t as lightweight as the ‘Wheels of Time’ they still only weigh in at 87 grams.
Within the collection there are four exciting versions to choose from. The dials are hand painted by South Australian artist Timothy John and represent Earth, Wind, Water and Fire. I recently met Timothy at a local gallery and am a huge admirer of his work. A few months ago I featured another one of his collaborations -the sensational Montres Militaire MIL N°7104 Timothy John. What makes the Elements collection so appealing is the meticulous attention to detail. Other successful characteristics include a small date window (located at 6 o’clock) and trademark case with a central lug. Overall the composition is understated and exceptionally well finished.
To power the watches Arthur Oskar Stampfli has sourced a reliable Caliber 2892-A2 from Swiss company ETA. This self-winding movement comprises 21-jewels and oscillates at a frequency of 28,800 vibrations per hour (4Hz). Each rotor is decorated with a Côtes de Genève pattern and is visible through the sapphire crystal exhibition case back. Functionally the Elements timepieces feature hours, minutes, seconds and date facility. The watches also have a power reserve of 42-hours.
The Elements timepieces have a hand stitched black alligator strap with a stainless steel folding clasp. Priced at 11,000 CHF each ($12,400) or 43,000 CHF ($48,500) for a unique box set containing all 4 watches.